alexandrapatrick has authored the latest in series of best practice marketing about healthcare branding for Cohesive thinking. This thought leader insight supports Cohesion Marketing by Design healthcare expertise, the agency behind this online sharing blog.
In collaboration with Cohesion, Maria Callow, Managing Director of alexandrapatrick has written a feature identifying how patients have more choices than ever when it comes to healthcare.
Healthcare branding offers an opportunity to differentiate amongst competitor healthcare providers.
Healthcare brand engagement has much to do with real emotion. For those patients that have a choice, they will consider carefully why they feel more connected; trust that provider above others to care for their condition. Maria Callow is a regular contributor to the Cohesive thinking website.
Read the full feature, healthcare branding: delivering on promises