Tourism and travel is a specialist sector for alexandrapatrick and we were delighted to be asked to be a thought leader on the relevance of Instagram.
alexandrapatrick believe Instagram is a credible social media network for tourism brands and Destination Marketing Organisations (DMOs).
Our research has found that there’s a healthy appetite in tourism marketing and social-media travellers to use Instagram to share beautiful photos and engaging videos. We have also seen more and more brands and DMOs making the transition to an Instagram Business profile to ensure contact information is more prominent and meaningful analytical data is more easily accessible.
Instagram really can succeed as part of a summer tourism marketing campaign providing a perfect opportunity for followers to learn even more about the destination instantly. Instagram can capture those fresh insights that resonate with tourists to improve your DMO reach and engagement goals.
To find out more about our top ten tips, read the full feature on How to create an Instagram tourism marketing campaign