Kent Institute of Medicine & Surgery

The Kent Institute of Medicine & Surgery (KIMS) is a £95 million privately-funded, state-of-the-art hospital campus offering a mix of NHS and private treatments.

The marketing services of alexandrapatrick have been secured to manage the marketing delivery.

  • Project managing and implementing the marketing strategy, ensuring that the hospital communicates information about services, care and treatments consistently
  • Co-ordinating and contributing to media relations to promote and protect KIMS Hospital’s reputation
  • Continual intelligence gathering including competitor analysis and examination of acute healthcare trends to help shape future communications
  • Brand and corporate identity management through developing brand guidelines to establish clear brand messages, corporate values and USPs.
  • Editorial input and project managing the delivery of speciality marketing collateral to support wider national health awareness campaigns
  • Developing digital and website communications, recommending opportunities to drive GP engagement and patient interaction through new technologies and social media
  • Monitoring social media insights for KIMS and managing the delivery of regular, relevant coverage
  • Managing and motivating specialist services including graphic design, print and PR.

Marketing Services

  • strategic marketing
  • marketing consultancy
  • brand management