alexandrapatrick asked to consider clever marketing campaign before a robust business plan.
alexandrapatrick were briefed by a thriving start-up to create a compelling marketing campaign. This of course is just the sort of thing we do, but early it was self-evident that this organically grown business did not have a thorough business plan. Our advice is simple, a structured business plan will drive the direction of the campaign.
We were passionate about sharing our best practice expertise in developing a robust, realistic business plan that set out how to make the organisation a success by delivering targeted goals over specific periods of time.
Long term goals for this start-up were not clearly defined and ranged from potentially the need to raise finance, to possibly attracting new business partners and developing new products. alexandrapatrick helped them refine these and quantify them against set timescales.
In essence, we helped them to create a business plan that outlined a long-term corporate strategy.
Now this is established, it will remain a benchmark for their ongoing business performance and future marketing campaigns.
To find out more about our top ten tips, read the full feature on How to create a successful business plan