alexandrapatrick has joined Instagram to share images that reflect our thinking and values.
We consider Instagram to be important part of our continued brand building. For those businesses that aren’t familiar with Instagram, it’s an online photo-sharing social networking service; Forrester has named it the ‘the king of social engagement’.
We feel this channel will give us an extension to our brand voice which will be consistent and cohesive across all our images to build our brand strength. Already we’re finding Instagram is a hub where like-minded people share inspiring images. In fact, there are 400 million monthly users and 30% of internet users are now on Instagram
Instagram has been integrated into our overall content strategy in line with our existing content themes. We have a keen interest in images of quirky places and interesting destinations. In fact the brand National Geographic is the most followed with 48.4 million followers.
Follow us on Instagram