Ashford Borough Council is set to expand its blue box recycling scheme by including a further 9,000 homes.
alexandrapatrick’s services were secured to conduct school briefings to help spread the word.
Working closely with the Council’s communications team, alexandrapatrick facilitated assemblies in Ashford primary schools to ensure the children fully understand the importance of recycling and how to use their Blue Boxes at home.
Dean Spurrell, Communications & Marketing Manager, Ashford Borough Council said: “Recycling is one of the Council’s top priorities in response to recent resident consultations. The Blue Box initiative contributes to our commitment to improving recycling in Ashford.”
“alexandrapatrick conducted Blue Box briefings to ensure we communicate directly with our younger residents. They were encouraged to take part in a poster competition to spread the good news further.”
The Council started expanding Blue Box service in February 2011 with the aim of completing the rollout by April 2011. The expansion will allow the Council to provide Blue Boxes to all those living within the urban developments of Ashford and Tenterden as well into the more rural areas of the borough.