alexandrapatrick and PROGRESS have delivered a compelling and distinct tourism brand that endorses the distinct values of Romney Marsh.
The project was driven by the Romney Marsh Partnership, working alongside partners in the Heritage Lottery Funded, Fifth Continent Landscape Partnership Scheme (led by Kent Wildlife Trust). The Romney Marsh brand has a quirky and distinctive typeface and the logo has been hand drawn so it has a truly design-led, artistic interpretation representing the sea, land, sky and wind.
The brand identity has supporting guidelines and a digital toolkit to encourage consistent communication of the visual icon. The fully mobile responsive website will be a united focus to attract tourists, inspire businesses and resonate with residents alike.
alexandrapatrick, marketing agency set up business on the Marsh over 10 years ago, so we’re really thrilled about being given the opportunity to have a clearly defined brand to create a unified visitor destination in terms of activity, history, beauty and quirkiness.
It is anticipated that as awareness of the new brand and website grows, it will generate a loyal following of supporters who will in turn share and promote the visibility of the brand.
Read the Romney Marsh Partnership case study