Grow For It in east Kent! That’s a slogan that will start appearing across the nation to raise the profile of the south east’s “best kept secret”.
Kent County Council has commissioned branding firm Seven Hills to deliver a marketing campaign that aims to transform the area’s image and bring thousands of jobs. And they have engaged with alexandrapatrick, a Kent-based marketing agency to help roll-out the campaign.
The campaign will promote Thanet, Dover, Shepway and Canterbury as world-class places for investment in a region that has a wide range of attractions not always appreciated outside the area.
alexandrapatrick will get involved in identifying area champions, supporting prestige events and media promotion. The campaign will capitalise on the Â£35m of Regional Growth Funding on offer as soft loans to firms creating jobs in east Kent.
Maria Callow, managing director of alexandrapatrick, said: “I’m delighted to play a role in positioning east Kent and promoting a compelling message to help it grow as an investment location.”
Charlotte Hastings, of Seven Hills reiterated: “If we can present east Kent as the go-to location for growing businesses, that would be a very powerful message to present to the external market,” she said. “We have a fantastic but as yet untold secret.”